Executive Summary
EquiTell’s Event Agent is a professional-grade AI assistant tailored for equestrian enthusiasts and organisations across the UK. Designed to streamline the discovery and planning of equestrian events, the agent delivers timely, accurate, and personalised guidance, saving users hours of manual searching and ensuring they never miss a key date or opportunity.
Client Background
EquiTell serves a diverse community of riders, clubs, and agricultural show organisers in the UK. With a growing demand for centralised, intelligent event support, the company sought to create a digital agent that could act as a trusted consultant for equestrian activities.
Challenge / Opportunity
Users often struggled to find up-to-date information on local equestrian events, and lots of valuable information was buried in thousands of websites and PDF documents. Traditional search methods were time-consuming and fragmented, leading to missed deadlines and incomplete entries.
The Solution
EquiTell deployed the Event Agent, a conversational AI built with a focused instruction set to:
- Provide expert-level insights on upcoming equestrian events (e.g., dressage, showjumping, riding club meets).
- Filter out outdated or irrelevant events.
- Guide users through entry processes, judging details, and event logistics.
- Collect user information to tailor future recommendations and build a personalised experience.
The agent was integrated into EquiTell’s digital platform using Azure AI Studio, with a custom prompt flow that enforces strict geographic and temporal relevance. The tone was carefully crafted to reflect professionalism and equestrian expertise, while interaction guidelines ensured clarity and follow-up engagement.
Impacts & Outcomes
- 80% reduction in time spent searching for events.
- 30% increase in timely entries submitted by users.
- High engagement with personalised follow-ups and subscription prompts.
- Positive feedback from riding clubs and individual users citing the agent as a “game-changer” in event planning.
Client Testimonial
“EquiTell’s Event Agent has completely transformed how we plan our season. It’s like having a personal assistant who knows every show, every judge, and every deadline.”